Target Audience

Summary of Audience Research

Our target audience is both male and female individuals, mainly teenagers. This is because most horror movie viewers are of the younger generation. This could be because, the characters in horror films of nowadays are usually teenagers. A typical example of a film that has used teen characters is 'Scream' and other movies, such as, 'The Hole','Valentine'. These films have targeted teenagers; they have done this by using teenage characters to attract them.

We have tried to target a niche market; young black teenagers, and we have tried to do this by using a Black Female as the main character in our teaser trailer, and made sure we featured her in both the magazine front cover and the movie poster. We expect horror fanatics to be included in our target audience and hope our trailer and movie poster attracts different individuals that are intreseted in different horror sub genres, especially phsycological horror.

Our expected age range for our target audience starts from the age 16-25, however, we would also like to be able to attract people of an older age who has an interest in the horror genre.