Cross media Convergence which is the way media organisations cross-promote the films during the marketing phase of their film release. Depending on the size and the amount funds available to film companies they are able to cross promote there films on different levels. Synergy is a term used to describe a situation where different entities cooperate together for a final outcome. Media companies create synergy by exploiting various platforms to sell various products related to one film, helping to advertise and increase the film’s sales. These two principles to some extent was used in the marketing and promoting our film but as we are small film company ourselves we was restricted in what we could do.
The combination of our main product and ancillary texts I believe worked very well we kept a consistent typography in the title of our movie ‘Inhumana’ which is clear in the movie poster and also the movie magazine. We also used the same colour and applied the same effect of the grey drop shadow using Photoshop to both media products as this will give our film brand identity, this is used so that our audience can recognise our products and we will assess how useful our brand identity was from our audience feedback.
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